Using the Gap Deployment Feature

Knowledge Level:

Time: 5 minutes

Suggested Skills: Tessitura

Objective: The Gap Deployment feature allows you to send performance-based scheduled campaigns to ticket buyers who purchased their tickets after the run of your pre-show reminder and before the performance. For example, if you have your scheduled campaign set to send out 3 days before each performance, you can use the Gap Deployment feature to send the pre-show reminder to those ticket buyers who purchased their tickets one or two days before of the performance.

Next, check the Gap Deployment box if you want your scheduled campaign to send to any new patrons who have since purchased tickets since the last scheduled deployment.

Then, pick the "Start Date" and the "End Date" for the performance(s) that you want to cover with the deployment. Typically, for a single performance, this is the day of the performance and the day immediately after.  The Gap Deployment will only apply to the performance dates specified in the "Tessitura Date Selection Window."

Here's a typical of a schedule of events for using the Gap Deployment feature:

August 1: Performance reminder goes out to all ticket-holders for performance on August 4.

August 2: John Doe buys a ticket to the August 4 performance.

August 3: To ensure John Doe receives a performance reminder with important information, rather than copying the campaign, pulling and uploading a list, you can simply use the Gap Deployment feature with the Start and End Dates of August 4 and August 5. Any active contacts with tickets to the August 4 performance that were purchased after the scheduled campaign deployed on August 1 will receive the "gap deployment" performance reminder while excluding those who previously received it during its normal run. 

August 4: The performance is held and John Doe and all other patrons received their important reminder to great success!