Managing Active Contact Levels

Knowledge Level: 
Time: Less than 5 minutes
Suggested Skills: Contact Management
Objective: Managing your active contact levels is important to ensure you are paying for active, engaged contacts. This article reviews methods to reduce "bloat" in your account.

How do I view my active contact level?

Go to Reports > Contact Reports


At the top of this page, you’ll see a list called ‘All Contacts’. On the right side there is a column for Active Contacts. This is the number that determines which active contact level you qualify for. In the above example, this account has 3,402 active contacts. 

What can I do to lower my active contact level?

There are three ways to immediately reduce your active contact level:


To remove contacts who are not in any lists

1

Go to Contacts

2

Use the "Show" dropdown and select 'Not in Any Mailing List'

3

In the Status column, select only Active contacts.

4

Select the checkbox at the top to select all contacts.

5

Click Delete and ensure "Delete all contacts in this view" is selected.



To remove contacts who are not engaging with your emails:

Create A Segment with the following critiera:

Filter type: Contact field
Using the field: Date added to list (this is the date that they were first added to mail2)
Contacts whose: Day, month and year
Portion of the field: is before [Set the date of your choice here, e.g. if today is Jan 1, 2016, use Jan 1, 2015 to target contacts who have been in your account for at least a year. You may choose to use a date further back to target more extremely non-engaged contacts.]

*AND*

Filter type: Contact field
Using the field: Date last opened
Contacts whose: Day, month, year
Portion of the field: is blank

Your segment would look like this:

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